How to Network Marketing As An Introvert – I’m an introvert, which means I prefer lots of quiet time for contemplation. It worked for me as a writer until it was time to promote and market my work. Most marketing and promotion books, videos, and blogs say, “Get out there, seduce, and create your brand.” However, most of that advice is written by extroverts.
This worked for them, but that approach wasn’t mine. I can chat if I need to, but the thing about introverts is, large gatherings make us feel anxious and tired.
So how does an introvert like me develop his network? Recently, I discovered an important way to do it, and I don’t have to go to a party, conference, or networking meeting to do it.
About a month ago, a co-author I met on Facebook, Dorothy Sander, sent #FF messages to several women on her Twitter network. I followed the others in sending it back on a fantastic Friday.
Then it occurred to me, maybe he did that so we could connect with each other. So I followed every woman and sent them a small message. They thanked me for following and following me back, and that’s when it hit me. Gee, thanking people who have followed or befriended you is a great marketing tool.
Thank you for following
It’s easy to type the words “Thanks for following” on their timeline. Since that day, I thank every new follower, some I follow back, some I don’t. But the most amazing thing has happened. I gained about thirty or forty new followers just because I thank the people who have followed me.
That may not seem like much to you, but remember, “slowly and steadily win the race.” If I get thirty new followers every month for a year, that’s three hundred and sixty new followers. But here’s the thing, at some point, the number will grow exponentially. This means I could get hundreds, maybe even thousands of followers this time next year.
Post something every day on your social media
Another important thing introverts should do to expand their network is to post something every day or so on every page of their network.
I belong to five social networks. It was hard to keep up every day and still be able to write. So I spread it. I post to my blog once a week. I also have a blog on Goodreads, which I post once a week.
On my writers’ page on Facebook, I take an hour to find and schedule a quote I like about writing, or creativity, one for each day of the week. Then I post personal stuff about my writing several times a week. On another social network, I post every day or so.
Join a group on the network
Joining groups on your social network also help. I chose one for each network. Opting for an active group, where people post a discussion once or twice a week is best. Then I comment on the discussion stream that I like. This is a great way to “meet” people who share similar interests. That’s how I met Dorothy Sander.
Dorothy and I have developed a mutually beneficial relationship. He recently published a book, Finding Hope: Quotes & Inspiration, which I read and reviewed for Goodreads and Amazon. In turn, he reads my novel script as I write. I hope he will give me some feedback so I can improve it before I send it to the editor.
Marketing and promotion for introverts can be a challenge. However, if you focus on your social networks and seek out like-minded people and build relationships with them, your network will grow. The nice thing is, you can do it while sitting in front of your computer in the peace of your home.