SEO Can Help You Write Better Posts – SEO, or Search Engine Optimization is the “art” of making your website easier for search engines to read. That means you get more random hits from people who are interested in your skills! SEO is a free and easy way to attract new customers – something that is usually difficult and expensive to do.
There are many technical ways to achieve this and I’ll cover a few that I pretend to understand at the end of this post. Fortunately, there are also many effective techniques that require no technical knowledge and will really improve your writing!
1. Consider your keywords
Is your post full of specific and descriptive words? Or do you use a lot of pronouns? Avoid pronouns (he, she, it) and other non-descriptive words (piece, project, art, do, make) with keywords that truly describe your work. This will not only make your blog more attractive to search engines, but it will also make you write better! Better writing equals better content equals more readers [engaged]!
Describe your craft, your style, colors, techniques, etc., and do it often. Don’t just assume that your readers know what you’re doing. Some maybe, many will forget, and hopefully, you get new readers every day.
And don’t forget that search engines will also bring you traffic to certain posts – permanent links. Permanent links display one post on one page. This will output any comments to that post & all your usual formatting. But it won’t include the post before or after it so there won’t be any context for your readers if you don’t provide it.
2. Now put your keywords where they will be noticed!
Maybe you’ve noticed that I like to use titles, bold & italic formatting, anchor text for links, and bullet lists. Each of these formatting options provides specific instructions for search engines. The words contained in this format have more value for search engines.
The good news is that they also make your posts easier to read! When we read articles on the internet, we skim. We all do it – that’s okay. But the sites we remember most, which we will revisit often, are sites that make it easier to absorb messages while skimming. Placing your keywords in headings (<h1> <h2>, etc…) or bold text (<strong>) will remind your readers of the key points in your writing and allow them to fully understand what you are saying without reading word for word.
Using anchor text correctly when inserting links will also help readers & search engines find out about your site. Anchor text is the words you choose to create your hyperlinks. “Click here” has become so cliché… and it’s also a bad form of SEO. Tell people what you’re linking to – and use those words to build your link.
3. Give some love links! and get some in return
Another way to make your content more engaging and improve your SEO is by sharing love links. Don’t worry HiP won’t be R-rated! Link love is simply linking to sites that you find useful, inspiring, and interesting and sharing them with your readers.
Sharing links to other sites – whether other Etsy sellers, helpful blogs, tutorials, etc… – will give you credibility in your field. It will also endear you to the people you link to! Then, they will link back to you, which is an action that improves your position in the search engines.
4. Taking SEO to the next level
For more information on how to use social media & links to improve your SEO, check out this article from Handmade Marketing.org. Handmade Marketing.org also has a whole category of posts dedicated to SEO for your shop & your blog.
Images have become a major way to increase search engine traffic as well. Hopefully, you know a little bit about HTML for images. (No? See this source on code for images) Since what you’re trying to sell is image-based, your posts should be full of bright, clear images that showcase your craft. Make sure you use descriptive keyword-based “ALT” text – the text that appears if your image takes a while to load – for your images. ALT text is another clue for search engines!
If you don’t mind learning your code a bit and you have a WordPress.org blog – which I recommend, check out this article on optimizing your blog for search engines.
I also suggest using the All-in-One SEO plug-in which will help you do many of the things in the above-mentioned article without using code.
Write reviews on blogs/posts/stores that you think your readers will appreciate. Make sure that sharing the site aligns with your blog’s mission statement and goals. Consider keywords that are relevant to your post. Take advantage of text formatting to tell search engines what matters.